Imagine that your blog was a tangible thing; you could pack up a couple of hundred of your best posts and pop down to the local market to sell them. Imagine standing at your stall and yelling “get yer luverly fresh blogs ‘ere” at the top of your voice. Fixing your cheekiest grin on your face and offering a couple of sentences to tempt people as they go by – “here you go darlin’ see how this grabs ya!”.
Maybe the local market wouldn’t suit you at all; perhaps you’d prefer to sell your posts in a nice big, shiny department store. Pretty girls with perfect make up and professional smiles would select a few, fragrant words from your finest posts and waft them gently under the noses of prospective customers as they wander past. There would be a gentle engagement with customers who showed the slightest interest and they would find themselves sitting on a tall stool reading samples of your work, slightly self-conscious but curious none the less..
Perhaps you’d prefer that your blog had its own store? It would be wonderfully luxurious with a security guard at the door to welcome you in and glorious assistants who would ask their exclusive and well heeled customers to sip an ice cold glass of champagne while just 2 or 3 of your gilded posts are brought to them in a glass case by a man in soft white gloves…..
But here’s the rub; what if, on your first day on the market stall, your blog is so popular that you run out of posts to sell after the first 3 hours? You’ve offered a great product and a dirt cheap price and it has been absolutely lapped up. Yes, you’ve been successful but those couple of hundred posts took you months to write so what are you going to do now? You’ve booked and paid for another stall for the same day next week but unless you work 24/7 you’re going to have nothing to sell and if you do, well, its not going to be your best work is it….?
You won’t have that problem in the department store of course because the price tags on your posts will be higher and therefore people will need to consider a little before they buy. Your returns per post will be higher but they make take time to shift from the shelves because so many other, newer blogs arrive every day and with that you risk your posts becoming a little stale and ending up in the 50% off bin or with a 3 for the price of 2 sticker…….
So, what about the Blog Store? You have created posts that are so desired for their beauty and rarity that you can put on whatever price tag you like and people will pay, in fact you probably wont use anything so distracting as price tags as they could spoil the lines of your posts. Instead you’ll work on the ‘if you have to ask, you can’t afford it principal’. People may not understand your writing or even appreciate it but they will buy it because, if you’ve bought a post from Blog Store, you are someone; your friends will be envious and strangers will compliment you on your impeccable taste…..However, each individual post takes months to create and are so delicate that even a misplaced comma can ruin them meaning that they have to be pulled apart and started again; each piece has to be completely original but, at the same time your brand identity has to be retained….
So my question to you is – what do you think you are worth? If your blog posts were tangible things where would you sell them – the local market, a department store or would you create and build your own Blog Store? Perhaps I’m really asking what price do you put on yourself…………
Can’t wait to hear your thoughts – have an amazing day guys!